Jurek's memoir of his ultramarathoning career and his veganism will be released on June 5.
Jurek is a seven-time winner of the Western States 100 race, a two-time champion of the 135-mile Badwater Ultramarathon across Death Valley, and a three-time champion of Europe's most heralded ultra, the 153-mile Spartathlon in Greece.
The event costs $10, but the admission fee can be put toward a copy of Jurek's book or Brooks merchandise at the stores. More information on the event can be found HERE.
Previously, the same businesses brought Christopher McDougall to Minnesota for a run and reading of his book Born to Run, in which Jurek was profiled.