Wednesday, October 07, 2009

TCM Changes Name, but Keeps Initials;
Adds Summer Half-Marathon to Line-Up

Twin Cities Marathon, Inc. has changed its name to Twin Cities In Motion.

The non-profit entity that organizes the Medtronic Twin Cities Marathon and its related events, says the name change better reflects the full scope of its activities. Twin Cities in Motion's tagline is “Plan. Organize. Manage. Run.”

“The running community recognizes the importance of quality running events, and the history of our brand promises to deliver a top notch experience at any distance,” Twin Cities in Motion executive director Virginia Brophy Achman said in a media release. “The name Twin Cities Marathon has dually represented our world class running event and the group of dedicated staff and volunteers who have made each marathon spectacular for the past 28 years."

"Over this time, the organization behind the event has changed," she continued. "We’ve grown in size, added new events, and built a solid reputation as fitness event planners. Our new name is a positive reflection of our past and a foundation for our future, as we continue to serve our community by promoting health and fitness through the inspiration and achievements of people of all ages and abilities."

Read the full media release HERE.

New Half Marathon ... In a separate announcement, TCM announced that it will host an inaugural half marathon event -- the "Red, White, and Boom TC Half Marathon" -- on July 4, 2010.

The event was created to meet the growing interest in that distance and to offer runners a major event that can be included in holiday weekend plans surrounding July 4th, the organization said.

A four-mile race as well as kids events, will be part of the event, allowing walkers and runners of all ages and abilities to join in the festivities. The half-marathon is planned for the Minneapolis area surrounding Boom Island.

Read the full media release HERE.

1 comment:

Matt Ellenberger said...

I got a flyer for the new Half in my race bag for the 10 on Sunday and was pretty pumped about it. Did they release the course or anything yet? I'm real exited to add it to the race calendar.