The Birkie Health Study was launched in 2014 to examine the role of social support in forming and keeping healthy exercise habits.
“Why people choose to get out in the first place, and what keeps them staying active, especially when we’re talking about the social aspect of it which is super huge for girls and women – I’m interested to look at the results and glean some things from it that we can apply to Fast and Female so that we can continue to make our programming more effective, and really work towards achieving our mission of keeping girls and women involved in sports for their whole lives,” World Champion skier Kikkan Randall HERE..
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